JEANS CULTURE – finding the right fit
May 20, 1873 marked an historic day: the birth of the blue jeans. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time.
The history of blue jeans is a quintessentially American story, with working class origins, entrepreneurial spirit and an egalitarian attitude towards fashion which we have embraced and loved.
If you could take the hand of an angel and fly back to your own best day (the day you felt your most comfortable, free and full of energy), it’s doubtful you would be wearing a suit. The chances are you would be wearing a pair of jeans – trousers that gain comfort and character with age.
At my capsule wardrobe workshop I ask the question of the ladies attending – how many pairs of jeans do you have – the answer is usually at least 5 pairs each. Even when they don’t fit any more or look dated, we are loath to part with them as ‘they were so comfortable’.
The three main designs in the shops are:
- Bootcut
- Boyfriend
- Skinny
